It is considered the drink of diplomacy, used to toast important political figures, including President Richard Nixon on his landmark trip to China in 1972. Even the most famous baijiu brand, Kweichow Moutai, makes 95 percent of its sales in China, with much of the remainder made up by Chinese living or traveling abroad. This website uses cookies to improve your experience while you navigate through the website. “While some foreign trading companies such as Byejoe and HKB made the effort to bring baijiu abroad by repackaging it, the major distilleries have their unique strength in the broader market.”. This category only includes cookies that ensures basic functionalities and security features of the website. © 2020 Herlar, LLC. Moutai Taste Profile – From the Moatai official website: Light to deep smell, you can smell the aromas of flower, grass, fruit, sweetness and dried plant. Background The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). China's two biggest liquor makers, Kweichow Moutai and Wuliangye, reported declines in profits in the first half of this year, partly due to a government crackdown on lavish spending. You also have the option to opt-out of these cookies. Its “simple” philosophy is manifested in both a lighter taste and a more minimalistic packaging design. Jing Daily® is a registered U.S. trademark of Herlar, LLC. Last year, the brand’s market cap hit $71.5 billion, making the company the world’s most valuable liquor distillery. “The government has stopped being the major purchaser and consumer of high-end baijiu, following the guidance of president Xi Jinping. Bottles also feature quotes such as “I am Jiangxiaobai, life is very simple!” and “About things tomorrow, we will figure them out the day after tomorrow!”. It is also a staple at lavish banquets, and for this very reason, its purchase by government officials was discouraged during President Xi Jinping’s anti-corruption campaign in 2012.
CHENGDU - China's two biggest liquor makers, Kweichow Moutai and Wuliangye, reported declines in profits in the first half of this year, partly due to a government crackdown on lavish spending. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. The most in-demand product is a 500ml bottle of 53 percent alcohol Kweichow Moutai, and costs 1,899 RMB ($292), but the price surges as high as 218,888 RMB ($3,3619) for an 80-year-old bottle.
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