Under Kopit Levien’s top estimate, the NYT would command up to 24% of this market with 24m digital subscriptions. “And I am very optimistic that we’ll be able to continue to grow the business, that that first-party data is going to be very effective – it already is – in helping marketers target in different ways. And in its stead, we have built a really robust first-party data business that we use in privacy-forward ways. Asked about the characteristics of an NYT subscriber, Kopit Levien described them as “curious, which for us means educated, interested in cultures beyond their own, likely to be people who travel. But over the long haul, we think it’s still a very important part of the economics.”. Meredith Kopit Levien has been president and chief executive officer of The New York Times Company since September 2020. Ms Grant, 62, and Ms Walker, 61, launched the class-action lawsuit against Mr Thompson, the newspaper's chief revenue officer, Meredith Kopit Levien and the New York Times Company on … Levien, who’s in her late 40s, joined the Times in 2013 as head of advertising after serving as chief revenue officer at Forbes Media. She said there were several reasons for the NYT’s growing subscription success, including the fact that “willingness to pay is just going up generally. And I’m optimistic that that’s going to be a big part of the ad proposition at the Times going forward.”, Our free daily round-up of the biggest news about the world of news. Save my name, email, and website in this browser for the next time I comment. Its total subscriptions, including print, number 6.5m. She was named operating chief in … British journalism's greatest ever scoops: Serb detention camps (ITN, Penny Marshall and Ian Williams, 1992), Sun defends Ben Stokes family tragedy story after cricketer slams it as 'lowest form of journalism', Regional press boss Edward Iliffe explains why he's been buying up local newspaper titles (rather than selling out), 'Clear' Julian Assange is on autistic spectrum, doctor tells court. Required fields are marked *. The New York Times is already the largest English-language newsgroup in terms of digital-only subscriptions. We would like to show you a description here but the site won’t allow us. She directs the Company’s overall business strategy and …
The New York Times is already the largest English-language newsgroup in terms of digital-only subscriptions, reporting 5.7m in total at the end of June this year. She said: “I think in the near term and over the last couple of years, what you’ve seen us increasingly do is really lean into the idea that we are a subscription business first, and we make a lot of choices with an eye toward that, about having a great user experience, having pages that load quickly, using data only in privacy-forward ways.
Meredith Kopit Levien, who took over from Mark Thompson as CEO of the NYT this month, believes that her company can command as much as a quarter of this market. “We have a really fun question that the audience answers in a particular way, which is, ‘What do you like to do in your leisure time?’ And members of the curious audience, the way we define it, are people who like to learn things, like to be pushed, like to understand opposing views. What I’ll say is that breaks pretty evenly across gender.
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Levien first began reading the Times as a high schooler in Richmond, Virginia, thanks to her parents’ Sunday edition subscription, she told Digiday for a profile in 2015. “I think that probably divides into half of them in the United States, half of them out around the rest of the world. “So that’s broadly the psychographic definition. Meredith Kopit Levien, a business-side executive at the New York Times Co. credited with turning its online-subscription model into a financial success, … So it’s a big audience, and we’re getting better and better at getting to them.”. Press Gazette understands the NYT’s rough expectation is that around 100m people will be subscribing to digital English-language news ten years from now. The chief executive of the New York Times has predicted that 100m people will have digital English-language news subscriptions in ten years’ time. Meredith Kopit Levien, who took over from Mark Thompson as CEO of the NYT this month, believes that her company can command as much as a quarter of … Your email address will not be published. Meredith Kopit Levien will be the next CEO of The New York Times The New York Times announced Wednesday Meredith Kopit Levien, the newspaper's chief operating officer, will … She added: “We in the last year have become far less reliant, and we’d like to get it to zero, on third-party data in advertising at the Times and selling advertising. And I think it’s not hard to imagine the Times having two, three, four times that share of the market, with still plenty of room for other quality journalism outlets to succeed as well.”. British journalism's greatest ever scoops: Frank Bough: I took drugs with vice girls (News of the World, Gerry Brown and Sandy Laming, 1988), Editor Oliver Duff on ten years of the i: 'Print will prosper for much longer than anyone thinks', 18. “So in the short term, that does have some implications for the economics of the advertising. View Meredith Kopit Levien’s professional profile on LinkedIn. Kopit Levien also used the conference to explain how the NYT plans to use its growing subscriber base to enhance its advertising business, by using its own “first-party” data rather than “third-party” data from other sources. None of this will happen unless a wholesale market of multi-publication bundled subscriptions develops… as I proposed ELEVEN years ago when Murdoch was first considering a paywall. “And at 6.5m subscribers we’re at, what, 6% of that market. You find that psychographic in all deciles of life, so people in their 20s, people in their 50s, everybody in between. I think entertainment and music have set a course for that, but I think across all cohorts that we look at, we’re seeing more willingness to pay for news.”, She added: “And then unfortunately, I would say, we are also seeing supply of quality journalism going down. © copyright 2020 Press Gazette Ltd. Made in Taiwan. Your email address will not be published. Speaking at a Goldman Sachs conference , Kopit Levien said: “We think there’s at least 100m people over the next ten years who will pay for journalism. Meredith Kopit Levien (born 1971) is an American media executive who serves as chief executive officer of The New York Times Company. Gazette Podcast, Times pays damages after paywalled article's preview showed 'libellous imputation', Reach ends first regional paywall experiment but plans to try again on other news sites, FT drops online paywall for 24 hours as it launches campaign to 'reset' capitalism, July readership figures for world's biggest news websites: Mail Online and Fox News make up ground on 'broadsheet' rivals, Newsbrands made huge gains in mobile, tablet and desktop audiences as Covid-19 hit UK (Comscore figures in full), Covid-19 prompts record digital audience for UK national press with 6.6m extra daily readers, News diary 21-27 October: Northern Ireland Assembly sits for first time in two years and ISIS bride case heard, 17. And while we don’t like to see that generally, it certainly means that differential gaps between the Times and other free alternatives is growing.”.
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