Our culture is built upon enthusiasm, togetherness and a “get-it-done” attitude. And for everyone that has visited IKEA, our business idea is pretty obvious – “to offer a wide range of well-designed, functional home furnishing products at prices so low, that as many people as possible will be able to afford them.”. Our vision also goes beyond home furnishing. IKEA was founded in Sweden in 1943.Inter IKEA GroupThe core business within Inter IKEA Group are franchising, range, supply and industry. With great products that appeal to many people comes large production volumes, which means we get better deals and can offer our products at low prices. Vision and business idea. The IKEA Brand unites thousands of co-workers and hundreds of companies with different owners around the world. And it all began in a small Swedish town in the 1940s. Get exclusive offers, inspiration, and lots more to help bring your ideas to life. This vision goes beyond home furnishing. We want to make sure that IKEA is accessible, so that more people can create a better everyday life at home. Our business idea is “to offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them”. We have a passion for life at home. This vision goes beyond home furnishing. A lot has changed since the early days of the IKEA brand. And for everyone that has visited IKEA, our business idea is pretty obvious – “to offer a wide range of well-designed, functional home furnishing products at prices so low, that as many people as possible will be able to afford them.”. Find out more about browser cookies. Our vision is to create a better everyday life for the many people – for customers, but also for our co-workers and the people who work at our suppliers. To meet the needs of our customers we have a unique business model and value chain. The IKEA Concept starts with the idea of providing a range of home furnishing products that are affordable to the many people, not just the few. This fostered a culture of entrepreneurship and hard work, and made people more pragmatic and mindful of resources. IK = Ingvar Kamprad, the initials of IKEA founder, EA = Elmtaryd and Agunnaryd, the name of the farm and village where he grew up. That means we need to create products that have a beautiful design, good function, are sustainable, of good quality and are available at a low price. Our vision and business idea At IKEA our vision is to create a better everyday life for the many people. In stubborn pursuit of speedy self-assembly. While our vision tells us why we exist, our business idea tells us what we want to achieve. While our vision tells us why we exist, our business idea tells us what we want to achieve. This heritage is one explanation to the IKEA way of doing things and to our success. A lot has changed since the early days of the IKEA … What’s more, when packing and shipping our products in space-efficient flat-packs, storage and transportation costs are reduced, and we can lower our prices even more. Discover what sustainability means to us and what we are doing to take care of people and the planet. This vision goes beyond home furnishing. It links all IKEA retailers and other IKEA businesses together. By sharing what we do, and speaking up for what we believe in, we can be part of a positive change in society. Online you can check out ideas and inspirations from all over the world and even create a wish list of your favorite products! “To create a better everyday life for the many people”, this is the IKEA vision. And for everyone that has visited IKEA, our business idea is pretty obvious – “to offer a wide range of well-designed, functional home furnishing products at prices so low, that as many people as possible will be able to afford them.”. Like Ingvar Kamprad used to say. The IKEA dream has three components – its vision, its business idea and its human resource idea. Create a better lifealways 2. All for free. IKEA vision statement: To create a better everyday life for the majority of people IKEA mission statement: Offer a wide range of well-designed, functional furnishing products at prices so low that as many people as possible, will be able to afford them ( IKEA 1994). From small space living to smart space solutions. Get a glimpse of FY20 – the year of homecoming – with a selection of facts and figures. We want our business to have a positive impact on the world – from the communities where we source our materials, to the way our products help our customers to live a more sustainable life at home. Reaching the many people with our products can be a challenge. We still believe like he did, that most things still remain to be done. This vision goes beyond home furnishing. And for everyone that has visited IKEA, our business idea is pretty obvious – “to offer a wide range of well-designed, functional home furnishing products at prices so low, that as many people as possible will be able to afford them.” We have a passion for life at home. What’s more, when packing and shipping our products in space-efficient flat-packs, storage and transportation costs are reduced, and we can lower our prices even more. To turn a business idea into a success, you need a vision and then to turn your vision into reality, you need people. We call it “Democratic Design”, because we believe good home furnishing is for everyone. Our stores use our product range to create solutions that are relevant and affordable to you. They’re anyone, like Ingvar and other frugal, practical Smålandians, who value products with low prices and high quality – things made from being smart with resources and never tolerating waste. IKEA management applies a marketing and sales system free ofcomplications and misleading ads. The IKEA values were shaped during a time in Sweden when the living conditions where harsh. What’s more, when packing and shipping our products in space-efficient flat-packs, storage and transportation costs are reduced, and we can lower our prices even more. Ingvar’s goal was always to help people live better while adding value and beauty to their lives. Inter IKEA Systems B.V. is the owner of the IKEA Concept and worldwide IKEA franchisor, and they have assigned other IKEA companies to develop range, supply and communication. Our value chain is about putting people first, and that starts by listening to people’s needs and dreams. It is achieved by combining function, quality, design and value - always with sustainability in mind. Reaching the many people with our products can be a challenge, that’s why we work with a business format called franchising. Our vision is to create a better everyday life for the many people – for customers, but also for our co-workers and the people who work at our suppliers. 4) About IKEA mission statement - Explain what IKEA is trying to achieve: high standard of quality and to produce long lasting products with lower prices. We call it “Democratic Design”, because we believe good home furnishing is for everyone. The retail business is organised in a franchise system with 12 franchisees in 54 markets that – together with the franchisor and other parts of the business – continuously improve and develop the brand. And of course, it starts and ends with our customers. This, together with our straightforward business idea, shared values, and a culture based on the spirit of togetherness, guides us in everything we do. Today, IKEA is one of the most well-known home furnishing brands in the world and, if we include the many thousands employed by our suppliers, around one million people is working with us to make our vision to create a better everyday life for the many people become reality. We work hard to achieve quality at affordable prices for our customers through optimising our entire value chain, by building long-term supplier relationships, investing in highly automated production and producing large volumes. Spread all over the world, we have a passion for home furnishing and an inspiring shared vision: to create a better everyday life for the many people.
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